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| current issue |
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| Issue 12 - Improve Response Rate |
| Carelines can be a great asset, and a vital link between the customer and your company – or they can be viewed as a drain on resources, and a cost... |
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| Past issues |
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| Issue 1 - Email Broadcasts |
| Email broadcasts offer a cost effective, immediate & highly reportable medium to communicate with prospects & customers alike.... |
| Issue 2 - Carelines |
| Carelines can be a great asset, and a vital link between the customer and your company – or they can be viewed as a drain on resources, and a cost... |
| Issue 3 - Appointment Setting |
Getting your sales force in front of the right buyers. Your sales force will no doubt be highly targeted, and you’ll have unquenchable thirst for new business too... |
| Issue 4 - Data Rental |
| Finding the right, dependable source of foodservice data. It seems just about everyone is renting data now, all promising quality, up to date data... |
| Issue 5 - Exhibitions |
The exhibiting process is literally just beginning when you book and arrange the design of your stand... |
| Issue 6 - Teleresearch |
| Doing research by telephone drives the cost right down, and means more opinions can be canvassed and can be completed very quickly... |
| Issue 7 - National Accounts |
The exhibiting process is literally just beginning when you book and arrange the design of your stand... |
| Issue 8 - Range Extension |
Developing a customer to try, and regularly buy more products from you is great for you, and also for your distribution partners. But it’s not straightforward... |
| Issue 9 - National Accounts |
The exhibiting process is literally just beginning when you book and arrange the design of your stand... |
| Issue 10 - Response Management |
So you have planned a perfect campaign - be it direct mail or a series of magazine adverts. Who is going to deal with the responses to this marketing communication? |
| Issue 11 - Data Management |
| Data management is wide ranging, and will always need work doing, it’s not a one off operation... |
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